Chapter 1: Introduction – What is a Lead Magnet?
Chapter 2: Types of Lead Magnets – Picking the Right Format
Chapter 3: Tools for Creating Lead Magnets
Chapter 4: Brainstorming and Planning Your Lead Magnet
Chapter 5: Structuring Your Lead Magnet
Chapter 6: The First 60 Seconds Rule – Make an Immediate Impact
Chapter 7: The $50 Test – Is Your Lead Magnet Valuable Enough?
Chapter 8: Launching and Promoting Your Lead Magnet
Final Project – Building and Launching a Complete Lead Generation Funnel