Welcome to Module 5, where we'll dive into strategies for driving traffic to your funnel. Remember, the more diverse your traffic sources, the more robust your business becomes.
5.1 Developing Paid Advertising Strategies
Martech
Paid ads can be a powerful way to scale your business quickly. Here's how to approach it:
- Focus on profitable ad spend: Aim for a customer acquisition cost lower than your product price. For example, if you're selling a $97 product, try to keep your ad spend under $70 per customer.
- Start with Facebook Ads: The platform's targeting capabilities are powerful. Don't overly rely on interest targeting; let Facebook's algorithm do the work.
- Scale gradually: Start with a lower budget and scale up as you see results. I scaled to $6,000-$7,500 per day, but only once I knew I could profitably acquire customers.
- Use low-ticket offers: Advertise lower-priced products (like $97 templates) to acquire customers cheaply, then up-sell them to higher-ticket items.
- Monitor key metrics: Aim for a cost per lead under $1, a 70% opt-in rate, and a cost per click around $0.70 or less.
5.2 Implementing Content Marketing Plans
Content is crucial for both traffic and conversions. Here's how to create an effective content strategy:
- Diversify platforms: Focus on at least three platforms. Matthew used Twitter, LinkedIn, Instagram, and YouTube.
- Maintain consistency: Post frequently. Aim for 3-5 quick value posts per day on platforms like Twitter.
- Repurpose content: Turn tweets into carousel posts for Instagram and LinkedIn. This saves time and ensures consistent messaging across platforms.
- Create in-depth content: Produce detailed, technical content (like YouTube videos) that showcases your expertise. Don't worry about view counts; focus on quality.