Welcome to Module 6, where we'll tie everything together and create a cohesive, full-stack sales funnel. This is where the magic happens - where all your efforts come together to create a powerful, automated system for attracting, nurturing, and converting leads.

6.1 Mapping the Customer Journey from Top of Funnel to Bottom of Funnel

Understanding your customer's journey is crucial for creating an effective funnel. Let's break it down:

1. Top of Funnel (TOFU):
   • Traffic sources: Paid ads, content marketing, cold outreach, partnerships
   • Goal: Attract potential customers and capture their contact information
   • Tools: Lead magnets, landing pages
2. Middle of Funnel (MOFU):
   • Goal: Nurture leads and build trust
   • Tools: Email sequences, content (YouTube videos, newsletters), webinars, live workshops
3. Bottom of Funnel (BOFU):
   • Goal: Convert leads into customers
   • Tools: Sales calls, targeted offers, case studies, testimonials
4. Post-Purchase:
   • Goal: Retain customers and encourage upsells
   • Tools: Onboarding sequences, upsell offers, affiliate programs

Remember, a customer might not move linearly through this journey. They might enter at any stage, skip stages, or move back and forth.

6.2 Developing Strategies for Each Funnel Stage

Let's look at specific strategies for each stage of the funnel:

1. TOFU Strategies:
   • Create multiple lead magnets addressing different pain points
   • Use paid ads to promote low-ticket offers (like $97 templates)
   • Implement a content marketing strategy across multiple platforms
   • Conduct cold outreach and build partnerships
2. MOFU Strategies:
   • Develop a robust email nurture sequence
   • Create in-depth, valuable content (like YouTube videos and newsletters)
   • Host regular webinars and live workshops
   • Use retargeting ads to stay top-of-mind
3. BOFU Strategies:
   • Implement a pre-call nurture sequence
   • Develop a strong sales presentation
   • Use case studies and social proof in your pitches
   • Offer a results guarantee for new clients
4. Post-Purchase Strategies:
   • Create an onboarding process that exceeds expectations
   • Develop upsell and cross-sell opportunities
   • Implement a referral or affiliate program

6.3 Selecting and Utilizing Tools for Funnel Optimization

To run this funnel effectively, you'll need a suite of tools. Here are some recommendations based on Matthew's approach: