https://www.loom.com/share/8b2a91fd6daf449e88b449a41fdf8b3c?sid=5da302e3-5ac4-4957-ada2-3fa44552df91

Identifying your ideal client is crucial for your one-person business success. Here's how to do it effectively:

• Focus on individuals, not companies: Your target isn't just "e-commerce brands," it should be the specific people making decisions within those companies.
• Be precise: Define your Ideal Client Profile (ICP) by roles, company types, and sizes. For example: "Marketing managers at XYZ startups with 10-50 employees."
• Analyze your success stories: Look at your current or past clients. Who did you speak with to close the deal? This reveals the right decision-makers to target.
• Adjust for business size: For larger companies, you may need to target mid-level managers rather than executives.
• Stay realistic: While ambitious goals are great, ensure your targeting aligns with your current business stage and offerings.
• Consider the decision-making process: Understand who has the authority to greenlight your services. For a solo business coach, this might be the founder of a small startup. For a specialized service provider, it could be a department head.
• Write it down: Document your ICP clearly. Include job title, company type, company size, and any other relevant details. (important)

Remember, the goal is to connect with individuals most likely in need of your unique services as a solo entrepreneur. This focused approach will make your content creation and outreach efforts much more effective on platforms like LinkedIn.

Pro Tip: Keep your ICP document somewhere safe and update it regularly. You'll refer to it throughout your business journey, from content creation to client outreach.