Welcome to Module 3, where we'll dive deep into the world of lead magnets. By the end of this module, you'll understand why lead magnets are crucial for your business and how to create and distribute them effectively.
VAS Formula
The VAS formula is a powerful framework for creating effective lead magnets. It stands for:
- Valuable: Your lead magnet must provide genuine value to your audience. It should solve a specific problem or fulfill a particular need. Ask yourself, "Would someone be willing to pay for this information?"
- Actionable: The content should provide clear, concrete steps that the reader can implement immediately. It's not just about providing information, but giving them a roadmap to achieve a specific result.
- Signature: This is what makes your lead magnet unique to you. It should reflect your personal brand, style, and expertise. Don't just copy and paste generic information - add your own insights, experiences, and perspective.
Remember, a bad lead magnet is worse than no lead magnet at all. Quality matters!
3.2 Strategies for Creating Various Lead Magnets
To maximize your reach, you need multiple lead magnets. Here's how to approach this:
- Identify Your Niche: Know your target audience inside and out.
- Identify industries you are interested in
- Identify common problems in each industry
- Note any solutions or skills you have that could address these problems..and continued
- Break Down Your Service: Think of 6-9 subcategories or problems related to your service.
- Create a Lead Magnet for Each: Address each subcategory or problem with a specific lead magnet.
- Format Consistently: Use this structure for each lead magnet:
- Introduction
- What they need to do
- Why they need to do it
- How they can do it (step-by-step)
- Examples
- Include Multimedia: Always include both written content and video. Embed the video within the document for maximum impact.
- Personal Touch: Include your face and voice in videos. This builds trust and familiarity.