Direct messaging (DM) is a crucial skill for any one-person business owner. It's your direct line to potential clients, allowing you to build relationships and convert leads into customers. Let's explore how to master this art with templates for different scenarios.
Why DMs are Important
- Personal Connection: DMs allow you to have one-on-one conversations, building trust and rapport.
- Qualification: You can quickly determine if someone is a good fit for your services.
- Immediate Engagement: Unlike content creation, DMs provide instant interaction with potential clients.
When to Send DMs
- After someone engages with your content (likes, comments, shares)
- When someone fills out your qualifying questionnaire
- To people who DM you first asking questions about your services
Responding to Content Engagement
Template A: Appreciation and Value-Add
Hey [Name],
I noticed you [liked/commented on] my post about [topic]. Thanks for engaging!
I'm curious, what part resonated with you most?
Also, I have a free guide on [related topic] that might be helpful. Would you like me to send it your way?